19 May 2010 ~ 8 Comments

Traffic and List Building – Part Two

Hello again.

I wanna start saying Thank You to those who posted comments on this blog and also that commented the previous post in Marketing With Alex Forum.

It is that kind of recognition and praising that fuels our desire to move forward and always trying to provide better content that can really help someone to clear some doubts, explaining a new concept or reassure that we are not alone in the journey.

Traffic and List Building – How to drive traffic and build a list

In my research for strategies to drive traffic to my blog and my PPP site I’ve found countless sources of information. I watched more than 10 hours of video in less then 2 days and I have around 748 MBytes in e-books and reports that I downloaded from the internet. And all of this free information.

Of course I was unable to read in detail all this information, I just skimmed through the majority of the e-books and reports and only dug in detail in some reports that offered approaches different from the majority.

My conclusion, so far, is that driving traffic is easy, although it may require a lot of work and time, but building a list is not that easy.

You see, is not that difficult, using a variety of strategies like those I’m highlighting here, to have people visiting you blog or site. Convincing those people to enter their name or email or both to be part of your list is much more difficult. And it’s all related with a principle that Alex Jeffreys already presented to us: WIIFM (What’s In It For Me).

If you want to successfully build your list you have to provide value. You must present to your visitor something that he wants or that he believes it will be valuable for him. Just don’t offer a report or something that is everywhere in the internet; what’s the use to download another report on backlinks when you probably already have tens or hundreds of similar reports in your computer? That’s when conversion starts to play a role.

Look at my offer in the right side of my blog. I used to have there, as a gift for people who subscribes to my list, a report about List Building! Well, if you can find tons of those reports everywhere why should people subscribe in my list to get a report about something they already read before?

Instead I’m offering now a Free Tool for Graphic Design. It’s not a Photoshop or something similar, but it allows the user to create nice and professional graphics easily and with no cost. Now, isn’t this something that creates more value then just another report about list building?

Ok, back to the topic for today:

Blog and Forum Comments

This is a strategy that can drive lots of targeted traffic to your blog or website if you do it properly.

Participating in Forums has been a known strategy for Backlink building. Sometimes you just need to find a Forum with a high Page Rank, create an account in the Forum, edit your signature or any other place where you can post a link to your site and that’s it. Supposedly the Search Engines will follow that link to your site or blog and think “Hey, this is a very nice forum, if it’s linking with this blog, then this is a very nice blog”. And maybe that’s okay for backlink and if you’re trying to rank your blog in Google or other Search Engines for a specific keyword. (For those not familiar with what I’m saying, in a few days I’ll write one post regarding SEO and you’ll understand everything, but don’t worry for now).

This is not what we want now. We need people to click in our link and visit our blog or website. And just creating an account in a Forum, even with page rank 8, and do not interact with people in that forum will not drive visitors to us, right? So we need to make posts in the Forums.

BUT…. we must make posts that have interest to people in the Forum and that creates interest in our personality. Do not post things like:

Hey, this is a nice forum with very nice people, please visit my blog in blah-blah.com

Obviously it will no work. And chances are the moderator will delete your account.

My recommendation is:

  • Find forums that are related with your blog (for example, Forums related with Internet Marketing).
  • Browse the forum, see what kind of comments and topics people post. There are very bad forums around and you don’t want to be associated with them.
  • If it seems okay, create an account and put a link to your blog in your signature.
  • Browse the topics and participate in discussions where you can give real contributions. When you post your replies your signature will show and there is the link to your blog.
  • After some time, and if your comments are perceived as valuable and interesting, people will start to click in your link.
  • Again, it’s time for the conversion game. If you have a good reason for people to join your list, then it will grow.

There is one exception to what I said about posting a direct link to your blog: if you participate in a discussion where people are asking for something you have in your blog, go ahead and say “Hey, visit my blog in blah-blah.com and get that, I have it there for you.”

Commenting in blogs follows most of the same rules I outlined above except that you don’t create an account, you post a link to your site or blog when you leave a comment. Once again, post real value comments. Most of the blogs have moderation for comments and the owners just delete or don’t approve comments like “Hey, nice blog.  Keep the good work”. This is a little bit rude. Blogs also means some kind of relationship. Imagine you’re talking with a group of friends and someone you don’t know comes in and say: “Hey, nice shoes you’re wearing. Visit my store at….” Not good.

The problem with this strategy, again, is that it takes time. It’s like what Alex Jeffreys call “Oil Rig hoping”. You start leaving your comments, if they are clever and interesting people start to reply directly to your comments, which raises attention, you continue to interact, the snowball starts moving, and chances are that people click in your link because they become curious about you.

But you know what’s happen with a snowball down the hill… it can cause an avalanche!

So go there, find interesting blogs and forums, participate and get involved and prepare something real valuable to offer to you blog visitors. Your list will start grow with people that are grateful.

Cheers

Jorge

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8 Responses to “Traffic and List Building – Part Two”

  1. Submit Article 19 May 2010 at 6:21 pm Permalink

    Only a limited number of directories are sufficiently popular to warrant a listing for traffic alone. Submit Article

  2. telephone lyrics lady gaga 20 May 2010 at 7:58 pm Permalink

    This is a good post, I stumbled across your post while looking for popular lyrics. Thanks for sharing, I’ll be sure to recommend this site to others.

  3. Luigi Fulk 25 May 2010 at 12:33 am Permalink

    Outstanding read, I just handed this onto a friend who was doing a little analysis on that. And he in fact bought me lunch because I found it for him…. smile.. So let me rephrase that: Thanks for lunch! But yeah Thank you for taking the time to discuss this, I feel strongly about it and like learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with more information? It is extremely helpful for me.

  4. ogrodzenia 25 May 2010 at 5:37 pm Permalink

    would it be possible to translate your website into spanish because i have difficulties of speaking to english, and as there are not many pictures on your website i would like to read more of what you are writting

  5. Deborah Applegate 26 May 2010 at 2:15 pm Permalink

    I have been looking through similar blog posts in this topic. Not many of them are good with writing skill and quality, but yours is an exception. I would like to read more of your writings on this subject.

  6. mundial 2010 28 May 2010 at 7:44 am Permalink

    me gusto tu articulo puedo enlazarlo desde mi blog? es: http://www.recetaslight.net/recetas

    • Jorge 28 May 2010 at 9:02 am Permalink

      Hola

      Si, pudes enlazarlo.

      Saludos


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